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Improved Dealership Performance Through Digital Transformation

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By Kathi Kruse

8 Digital Dealership Focus Areas for Greater Performance

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Every single person at every dealership is having to adapt to the new reality. Remaining inactive in the face of significant change is a sure path to distress. As margins decline, inventories shrink and markets soften, it's even more crucial to scrutinize digital dealership performance more closely. An integral analysis component is to examine outdated behaviors and processes that impede performance - and replace them with an updated, holistic approach to "digital" operations. There are …

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By Kathi Kruse

Fear-Based Leadership is Not Leadership

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I've always believed that fear based leadership is detrimental to an organization's overall health. It's toxic to employees, customers, and business growth. Fear Is a Disguise. Fear-based leadership is often used to cover the leader's fear and insecurities, whether they're aware of it or not. I listen to podcasts every morning when I walk. Today, I heard a story from the Crooked Conversations podcast with Ben Rhodes (former Deputy National Security Advisor for Strategic Communications for …

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By Kathi Kruse

How to Learn the Hard Way that Employee Training Keeps Money in the Bank

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The following story seems unbelievable, really. But it's true. How do I know? Because it happened after I left one of the big dealerships I used to manage. It's a case study for what not to do when it comes to dealership management. It's evidence that employee training is crucial and by telling this story, I hope to stop anything like it from ever happening again. The Cast of Four Characters A hard-working General Sales Manager A disengaged Corporate Office An untrained Payroll …

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By Kathi Kruse

3 Myths of Today’s Dealership Sales Department

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The following is a comment I shared on my social media in 2011. At the time, I had hoped it would start some conversations and perhaps inspire change. Unfortunately, 7 years later, we still need to have this conversation because most dealership sales department business models are outdated. "In a few years, auto dealerships will ONLY need Internet Sales Departments. The ground is shifting and it's time to get on the program." There are just too many options today for customers to …

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