“Transforming dealership operations from traditional roots in sole bricks-and-mortar into building out a digital and social commerce experience for customers, is crucial to the survival of automotive retail as we know it.” – Kathi Kruse
Every Customer Has Changed the Way They Shop. Even You!
- 95% car buying begins online (Google)
- 96% influenced by online reviews (eMarketer)
- 80% of car buyers MORE likely to turn to social media than a salesperson (Crowdtap)
- Expectation of price without having to talk to anyone (DrivingSales)
- Visit 1.6 dealerships in person (Autotrader)
Retail operations must respond to new shopper expectations. Looming changes to the status quo are forcing dealers and manufacturers to bridge digital and physical shopping experiences and to experiment with different ways of transforming the retail experience.
Disruption is coming fast to the auto industry.
The customer is in charge and they’re looking for a frictionless experience. The industry has now had nearly 10 years to adapt to consumer preferences and has done very little to accommodate. Disruption is at the door and now it seems everyone is scrambling.
Don’t get stuck, get savvy.
There’s no good reason to remain stuck while other dealers are embracing the way forward.
We know the challenges taking place in today’s auto retail environment. What makes us different is we’re able to bridge the gap between traditional and digital to help you retain the profit you deserve.
Improve performance through Kruse Control’s unique approach.
Kathi has a unique, unparalleled range of retail experience that she’ll put to work for you.
We discover root-cause issues that impact dealership performance and support you with tailor-made solutions to increase profit.
Our proven-process best practices will transform these areas of your organization:
- Digital Marketing and Advertising
- Customer Experience
- Leadership and Management
Clients We Serve
- Franchise Dealers
- Independent Used Car Dealers
- Automotive OEMs
- Automotive Suppliers
- Media Companies
- Automotive Technology and Software
- Trade Associations
Who We’re a Good Fit For
We bring the highest value to clients who recognize changes are upon us and need a strategy to improve their store’s performance. These leaders wish to deconstruct and restructure their operations to meet the needs of today’s consumer-driven environment.
We also provide value with succession strategies to create a clear pathway forward for new leaders who may be digitally savvy but don’t possess the foundational operations skills required to grow their business.
Even though the increased profits you’ll secure will exceed our fees…our unique, process-driven approach isn’t for everyone.
Let’s talk! Complete the form below and we’ll get back to you within 24 hours!