Disruption is upon us in the retail automotive industry. We see it everywhere - from ride-sharing and autonomous cars to the Tesla business model to changing consumer preferences - the pressure on dealership operations is huge. While the lines keep getting blurrier between customers' digital, physical and in-store experiences, it's going to take serious leadership and vision to guide a store across each moving border and back again. Evolution is happening rapidly and only those leaders who …
Why I Relaunched Kruse Control Automotive Operations Consulting
Welcome! If you're reading this then you've made it to my new site specifically for dealership operations consulting. Kruse Control began as an operational consulting firm for clients I knew through my years in auto retail. While focusing on automotive social media the last few years, I've discovered that crucial systems and processes which incorporate the digital world are blatantly absent from today's dealership operations. Today's automotive retail environment presents a unique opportunity …