Today, the customer is in charge. No one wants to spend any more time at car dealerships than they have to. They are looking for frictionless experiences. The industry has now had nearly 10 years to listen to consumer preferences and has done very little to adapt dealership operations to accommodate them. Disruption is at the door and now it seems everyone is scrambling. There are salespeople that buy into digital transformation and have even leveraged the opportunities of the connected …
dealership operations
Why I Relaunched Kruse Control Automotive Operations Consulting
Welcome! If you're reading this then you've made it to my new site specifically for dealership operations consulting. Kruse Control began as an operational consulting firm for clients I knew through my years in auto retail. While focusing on automotive social media the last few years, I've discovered that crucial systems and processes which incorporate the digital world are blatantly absent from today's dealership operations. Today's automotive retail environment presents a unique opportunity …