Shifting auto retail operations from a strictly 'bricks and mortar' model to one that incorporates facets of digital commerce has not been an easy road for most dealers. Adapting to 'digital operations' has a lot more challenges than meets the eye. There's been a severe lack of information and leadership from manufacturers, leaving dealers to figure things out on their own. Unless you've spent a lot of time in the digital space, it's difficult to determine the best actions to take. True …
auto retail digital transformation
5 Tips to Integrate Employees into Auto Retail Digital Transformation
Sustaining dealership profitability has never been more challenging. Taking a holistic approach unites the digital and traditional components of store operations and often means restructuring long-held beliefs. Outdated behaviors and processes constitute change and employees play a significant role in any plan towards auto retail digital transformation. Gone are the days when the dealership was merely a physical space employees occupied during regular business hours. Today's always connected, …
The Futility of Lead Generation Without an Effective Lead Process
All of us have heard the pitches: "Sign Up Now and Get MORE Leads!" or "Sell More Cars with Our [Awesome Product]" or "Increase Sales with Digital Lead Generation Now!" I mean, who doesn't want more leads, right? Well, perhaps you don't. Why? Because if you're not successfully converting leads to sales (with data to back it up) then piling more leads on top of a bad process, and spending even more money to do it, is an exercise in futility. All of these claims and more are heard at every …