All of us have heard the pitches: "Sign Up Now and Get MORE Leads!" or "Sell More Cars with Our [Awesome Product]" or "Increase Sales with Digital Lead Generation Now!" I mean, who doesn't want more leads, right? Well, perhaps you don't. Why? Because if you're not successfully converting leads to sales (with data to back it up) then piling more leads on top of a bad process, and spending even more money to do it, is an exercise in futility. All of these claims and more are heard at every …