In a world where the retail market is softening, profit margins are shrinking and decent talent is hard to come by, it's easy to see why a tighter focus must be put on profitability and performance...and why digital transformation in auto retail is crucial. But is digital transformation possible? I live in Southern California (I've lived here all my life). I've spent a good portion of my career managing dealerships and I've witnessed a lot of change in automotive retail over the years. What …