Customers who view your About Us page will spend 22.5% more than those that don’t. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. I've wanted to address the subject of dealership About Us pages for some time. I've often wondered why it is that dealers don't put more effort into these great opportunities to bring customers closer to the store. The average About Us page is a boring, self-serving mix of me, me, me and us, us, us. But this page is so vital …