Sustaining dealership profitability has never been more challenging. Taking a holistic approach unites the digital and traditional components of store operations and often means restructuring long-held beliefs. Outdated behaviors and processes constitute change and employees play a significant role in any plan towards auto retail digital transformation. Gone are the days when the dealership was merely a physical space employees occupied during regular business hours. Today's always connected, …
Digital Transformation
The Futility of Lead Generation Without an Effective Lead Process
All of us have heard the pitches: "Sign Up Now and Get MORE Leads!" or "Sell More Cars with Our [Awesome Product]" or "Increase Sales with Digital Lead Generation Now!" I mean, who doesn't want more leads, right? Well, perhaps you don't. Why? Because if you're not successfully converting leads to sales (with data to back it up) then piling more leads on top of a bad process, and spending even more money to do it, is an exercise in futility. All of these claims and more are heard at every …
4 Essentials of Digital Transformation in Auto Retail
If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls have closed in the last 10 years, and many more are at risk of shutting down as retailers like Macy's, JCPenney, and Sears — also known as anchor stores — shutter hundreds of stores to staunch the bleeding from falling sales. The commercial-real-estate firm CoStar estimates that nearly a quarter of malls in the US, or roughly 310 of the nation's …
Why It’s Important to Take a Holistic Approach to Dealership Operations
Today, the customer is in charge. No one wants to spend any more time at car dealerships than they have to. They are looking for frictionless experiences. The industry has now had nearly 10 years to listen to consumer preferences and has done very little to adapt dealership operations to accommodate them. Disruption is at the door and now it seems everyone is scrambling. There are salespeople that buy into digital transformation and have even leveraged the opportunities of the connected …