Shifting auto retail operations from a strictly 'bricks and mortar' model to one that incorporates facets of digital commerce has not been an easy road for most dealers. Adapting to 'digital operations' has a lot more challenges than meets the eye. There's been a severe lack of information and leadership from manufacturers, leaving dealers to figure things out on their own. Unless you've spent a lot of time in the digital space, it's difficult to determine the best actions to take. True …
Digital Transformation
8 Digital Dealership Operations Focus Areas for Better Performance
Every single person and every store is having to adapt to the new reality. Remaining inactive in the face of significant change is a sure path to disaster. As margins decline, inventories shrink and markets soften, it's even more crucial to scrutinize digital dealership performance more closely. An integral component of your analysis is to examine outdated behaviors and processes that impede performance...and replace them with an updated, holistic approach to "digital" operations. Fact …
5 Tips to Improve Your Dealership About Us Page
Customers who view your About Us page will spend 22.5% more than those that don’t. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. I've wanted to address the subject of dealership About Us pages for some time. I've often wondered why it is that dealers don't put more effort into these great opportunities to bring customers closer to the store. The average About Us page is a boring, self-serving mix of me, me, me and us, us, us. But this page is so vital …
Digital Transformation in Auto Retail…Is It Even Possible?
In a world where the retail market is softening, profit margins are shrinking and decent talent is hard to come by, it's easy to see why a tighter focus must be put on profitability and performance...and why digital transformation in auto retail is crucial. But is digital transformation possible? I live in Southern California (I've lived here all my life). I've spent a good portion of my career managing dealerships and I've witnessed a lot of change in automotive retail over the years. What …