Customers who view your About Us page will spend 22.5% more than those that don’t. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. I've wanted to address the subject of dealership About Us pages for some time. I've often wondered why it is that dealers don't put more effort into these great opportunities to bring customers closer to the store. The average About Us page is a boring, self-serving mix of me, me, me and us, us, us. But this page is so vital …
Dealership Operations
Digital Transformation in Auto Retail…Is It Even Possible?
In a world where the retail market is softening, profit margins are shrinking and decent talent is hard to come by, it's easy to see why a tighter focus must be put on profitability and performance...and why digital transformation in auto retail is crucial. But is digital transformation possible? I live in Southern California (I've lived here all my life). I've spent a good portion of my career managing dealerships and I've witnessed a lot of change in automotive retail over the years. What …
10 Rules for Dealership Success I Learned from Marcus Lemonis
One of my favorite shows is CNBC's "The Profit." Who doesn't love a good redemption story about a failing business? They spotlight the players in the business to let the audience see what brought them down the path of destruction. Sometimes the drama is pretty thick and things heat up, especially once Marcus Lemonis arrives with a big check to get the business back on its feet. It's fascinating to see the processes (or lack thereof) and decisions that these people made that got them into …
The World is Full of Bad Managers. Don’t Be Another One.
Have you ever noticed that when someone talks about their horrible boss, nearly everyone can relate? It's because they've got their own story to tell. Bad managers come in many different forms and if there's one thing we don't need more of, it's bad managers. On the flip side, how about when somebody shares their experience they had with a great boss? Feels different, right? Those stories seem to be fewer in number but oh, when you've had the good fortune of working for a great leader, you …