All of us have heard the pitches: "Sign Up Now and Get MORE Leads!" or "Sell More Cars with Our [Awesome Product]" or "Increase Sales with Digital Lead Generation Now!" I mean, who doesn't want more leads, right? Well, perhaps you don't. Why? Because if you're not successfully converting leads to sales (with data to back it up) then piling more leads on top of a bad process, and spending even more money to do it, is an exercise in futility. All of these claims and more are heard at every …
Auto Dealership Profitability
Numbers are the Nucleus of Dealership Profitability
Numbers don't lie. It's a mindset that's been at the forefront of every auto retail operation I've ever managed or worked with as a consultant. Numbers are the nucleus of dealership profitability. In a softening market, being diligent about your numbers is vital to the health of your store. When numbers are the foundation of operations, better-informed operational decisions happen. For example, have you wanted to hire someone only to stopped because it's not financially feasible? How did …
Time for Auto Retail to Get Lean (and Not Panic)
Are we about to see a replay of the Great Recession? Some auto retail leaders expect a downturn in sales this year and many dealers are experiencing it right now. While no one has a crystal ball, it's clear that many showrooms are not as active as they were last year. When the auto retail market softens, leaders don't panic...they get lean. In times of uncertainty, dealers should work to steady the ship. Flat sales are inevitable and downturns are part of the auto retail cycle. Recognizing …