Introducing SocialSmart Content
The first custom-branded content marketing solution that lets you compete with the big guys at a fraction of the cost.
“Content is one of the most important Google ranking factors.”
-Andrey Lipattsev, Search Quality Senior Strategist, Google
How it Works
- Upon receipt of payment, we'll email you a Questionnaire about your store, your goals and your customers.
- We schedule a two 30-min meetings: one to review your Questionnaire & fine tune your content strategy. The other to create a Bio/About Page for your site.
- We create custom monthly SocialSmart Content based on our discovery meetings.
- We publish the SocialSmart Content on your site and promote it on social media.
- We provide you a monthly calendar for content topics so you'll always know what we're publishing.
- We require a minimum Facebook ads budget depending on content volume ($50-$100)
- 12-month minimum commitment.
Choose a plan you like
We created SocialSmart for small businesses who don’t have the budgets to compete with the big guys. We believe it’s time to level the playing field.
SPARK
$599 / MO
- EXPERT CONTENT STRATEGY
- BIO OR ABOUT PAGE
- 2 BLOG POSTS/MO
- 4 FACEBOOK POSTS/MO
- FACEBOOK ADS PROMOTION
- (MIN $50 BUDGET NOT INCL)
- ROI TRACKING & REPORTING
- .
BEST SELLING
ENGAGE
$799 / MO
- EXPERT CONTENT STRATEGY
- BIO OR ABOUT PAGE
- 4 WEEKLY BLOG POSTS
- 4 FACEBOOK POSTS/MO
- FACEBOOK ADS PROMOTION
- (MIN $100 BUDGET NOT INCL)
- ROI TRACKING & REPORTING
- .
IGNITE
$999 / MO
- EXPERT CONTENT STRATEGY
- BIO OR ABOUT PAGE
- 4 WEEKLY BLOG POSTS
- 4 FACEBOOK POSTS/MO
- 1 WEBSITE LEAD PAGE/MO
- FACEBOOK ADS PROMOTION
- (MIN $100 BUDGET NOT INCL)
- ROI TRACKING & REPORTING
Our Clients Speak
This new approach and pricing structure is backed by Kruse Control’s 10 years of expertise in automotive social media (and Kathi's 25 years in auto retail). Here’s what our clients say...
"Outstanding, talented, full of knowledge and very easy to work with. We've seen our social media bloom from Kruse Control's insights and best practices.”
DAN LACY - President, Lacy Ford Lincoln Subaru
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"Content is king...and Kathi is the Queen of Content! Her unique approach to content is second to none. Get SocialSmart, you'll thank me later."
MIKE CORRERA - President, Mike The Car Guy + 25-year auto retail veteran
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"SocialSmart is next generation. It uniquely solves dealers' lack of content problem and creates a one-of-a-kind online presence. Kathi rocks!"
MIKE FITZPATRICK - President, DealerTrend
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"Social media is where car buyers go and with SocialSmart content, dealers can finally monetize their connections. Kathi knows her stuff."
ANDREW STREET - President, Dealer OMG
Frequently Asked Questions
Content is information that a buyer needs in order to purchase. It can be educational or promotional.
SocialSmart is a unique strategy that consists of publishing content on your site and social media.
Useful information has always addressed a buyer’s important challenges. Instead of talking to salespeople first (which many are unlikely to do now), your content attracts, engages and educates. It answers questions people have and it even answers questions they didn’t think to ask!
SocialSmart content makes you a credible, authoritative resource on topics that matter to potential customers. Your business is more likely to get discovered by the right customer and earn their loyalty and trust— which, in turn, enables your store to strengthen its customer relationships, grow an active and engaged customer base, and even increase its profits.
It’s simple: Google and Facebook are where 98% of car buyers are. The best way to reach them is through content on your site and social media.
This is where many of our competitors come up short. To determine the effectiveness of your content, we first define what success means for your organization, then decide which KPI’s (key performance indicators) show whether your content efforts are moving the needle in the right direction.
It takes time for content to start ranking in search, which means it will take time for people to start finding your content.
SocialSmart content is consistently published content that both people and search engines find useful and you should start to see results at around the six-month mark.
SocialSmart’s goal is to educate and entice customers to your site and social media. We’ve found that through 25 years in auto retail, the most common topics to write about are:
- Car buying tips
- Car loan and other financing questions
- Trade-in questions
With SocialSmart content, we require a minimum monthly budget for Facebook ads. We promote your content to specific audiences (target customers) that are most likely in-market.
Get smart with socialsmart content!
Buy now or contact us for more info at 714.251.6440